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Advertisement and Sustainaibility: case of Facebook

Facebook is one of the leading players in the global advertisement industry. The company has committed to reducing its carbon footprint.

Despite the positive trends in global economic growth, youth employment has worsened in recent years. There are presently 71 million young people unemployed, and many millions more are in precarious or informal work. (UNDESA, 2018) 156 million youth in low- and middle-income countries are living in poverty even though they are employed (ILO, 2018)

According to the recent UNDESA Report At the level of global policy, finance and measurement are major issues that need to be addressed as part of worldwide youth development efforts. At the national level, policy and programmatic responses to the Sustainable Development Goals have been slow and should be accelerated. Rather than rating the success of programmes on narrow measures of educational or employment attainment, it is crucial that institutional, programme and policy evaluations be more firmly grounded in young people’s own accounts of what they value for their human development and for the sustainable development of their communities and this shared planet.

the 2030 Agenda for Sustainable Development offer increased opportunities to advance youth development objectives in the context of social, economic and environmental sustainable development efforts. When coupled with existing efforts to advance youth policy development and implementation, both through targeted youth policies and the mainstreaming of youth issues, the new development landscape offers innumerable opportunities for young people to thrive. However, for these efforts to be successful, much more is needed in terms of political commitment, financing, measurement, data collection, and targeted interventions in support of youth. In the areas of education and employment, large gaps remain in the input needed to realize the Goals and targets set out in Agenda 2030 and complementary frameworks.

By Katsiaryna Serada

Read the full report

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